In 1999 ROJAS opened as a laboratory to create and
showcase innovative designs and as a testing ground for  new
concepts. All ROJAS designs start off with the most cutting edge imported and domestic fabrics and end with a product that hits the street with a forward approach to sportswear. Year after year the ROJAS line provides the public with the newest in trends with special attention paid to style, fit and detail.

      ROJAS design philosophy is fresh and creative and trend
forecasting is impeccable. Its among the few Fashion  Lables maintaining a hold on the cutting edge of fashion through both design and retail success.  Using The retail background, ROJAS provides the market with 4 complete collections a year for both Women and Men. Each collection is Designed With three different types of  People in mind THE  Desinger /Androgenous/ Simplistic . The Collection is crammed with “must haves” and is available in selected chic boutiques internationally. Also The Boutique itself is a great way to get one of kind and limited edition Pieces made through out the year with great sales as well.So many ideas and concepts sometimes dont all fit in the collections but still gets made and put out there for the Fashion kids as the Say in the Haus of Rojas  “FEED THE CHILDREN”

       ROJAS designs have been sought after by the most influential of celebrities and stylists for M.IA, Santigold,TheBlacked Eyed Peas,Gwen Stefani,Usher, Christina Aquilera,Snopp Dogg, Justin Timberlake,Rye Rye,Sam Sparro and Katy Perry to name a few for the purpose of Music Videos,Award Shows,Tours,Movies and Photoshoots. There is constant editorial coverage in such publications as WWD, VOGUE, PAPER, FLAUNT, LUCKY , DETAILS,V MAG, The LA Times,Fashion Blogs and countless others. Rojas constantly keeps up with the constant flow and take on fashion and what is beyond current from the Streets to the Runway and everything in between.